An analysis of consumer sovereignty in economics

The total effect of the price drop on quantity demanded is the sum of the substitution effect and the income effect. Assumptions[ edit ] The behavioral assumption of the consumer theory proposed herein is that all consumers seek to maximize utility.

An analysis of consumer sovereignty in economics

Definition[ edit ] Consumer sovereignty is defined by Hutt as follows: The consumer is sovereign when, in his role of citizen, he has not delegated to political institutions for authoritarian use the power which he can exercise socially through his power to demand or refrain from demanding.

I am not sure whether I coined the term myself. Marketing literature contains phrases like " the customer is always right," and I am told that a proverbial expression in High Dutch is "De klant is koning" the customer is king.

I first used the term in its present sense in an unpublished article which I circulated in It first appeared in print, I believe, in an article which I published in March Hayek used the phrase "sovereignty of the consumer" in a section heading in Collectivist Economic Planning.


Since then the term seems to have been fairly widely employed. When the term was used for the first time by Hutt, it was written as "consumers' sovereignty". In the book's review by Jacob Viner, he used it as "consumer's sovereignty".

Later, the use of the term "consumer sovereignty" became generally used. The consumers and their demand[ edit ] For the consumer sovereignty it is very important how the consumers and their demand is understood.

In this concept, everyone is a consumer and has their demand not only for products such as food, or commodities as oil or gas, but also for production factors such as time, and all other possible things.

When a worker wants to have more leisure time, his demand for leisure is confronted with the demand of the society for his work.

What is consumer sovereignty? definition and meaning -

Only after the worker outbids the society for his leissure, he can consume it as he wishes. According to Hutt, the poor understanding of the consumers and their demand has led to some of the early criticisms of this concept.

He says that the "doctrine of consumers' sovereignty implies, perhaps even entails, that preferences on the side of demand are fundamentally and in principle more important than those on the side of supply.

As I have used the term, it covers the expression of all human preferences in respect of ends, in so far as those ends are confronted with scarce means.

An analysis of consumer sovereignty in economics

When ends are being sought, we are concerned with demand; when means are being chosen, we are concerned with an aspect of supply- entrepreneurship. We may regard him as normally offering part of those services for exchange, actual or anticipated bidding as a whole.

He is, so to speak, outbid for such services by other consumers. A Study of Competition and Opinionoften the essence was the understanding of the concept in which Hutt did not manage to respect the symetry between freedom to demand and freedom to supply.

Although Hutt may be blamed for the misunderstanding of the critics, they have missed the point of the concept. In doing so, he attempted to force the distinction between consumption and production to run exactly parallel to the distinction between ends and means.Advocates of industrial farming often claim that without the factory model, not enough food would be produced to feed all of the people in the world.

Davos 1.

An analysis of consumer sovereignty in economics

A small town in Switzerland, that has been host to the annual meeting of the World Economic Forum since 2.

Shorthand for that meeting, which includes leaders from the worlds of government, politics, business, civil society, and academia. An analysis of consumer sovereignty in economics This an analysis of changes in human resource profession page is an analysis of consumer sovereignty in economics dedicated to the study of financial crises, especially currency and banking crises.

JSTOR is a digital library of academic journals, books, and primary sources. Economics Q & A - 1) The current recession is the longest since the Great Depression in the 's. We are still far from a recovery with unemployment at about % .

Consumer sovereignty, insisting on the want fulfillment of the ultimate consumer population as the proper end of economic activity, is an influential but ambiguous and incomplete normative principle. It is often incorrectly limited to a version that strongly supports laissez-faire in a free enterprise economy.

Friedrich Hayek - Wikipedia